Digital Asset Management Glossary: HIVO

A

Adaptive Metadata

AI (Artificial Intelligence)

AI Tagging/Auto Tags

API (Application Programming Interface)

Asset Management

Asset Manipulation

Audio Video Interleave (AVI)

B

Brand Asset Management (aka BAM)

C

Cloud-Based DAM

Collections (aka Lightbox Collections)

Container Format

Content Delivery Network

Content Management System (CMS)

Controlled Vocabulary

D

Database Server

Derivative Files

Digital Asset Management (DAM)

Digital Asset Manager

Digital Content Management

Digital Negative (DNG)

Digital Rights Management

E

Encapsulated PostScript (EPS)

Encoding (or Embedding) Metadata

Enterprise Content Management

EXIF – Exchangeable Image File Format

Expiration Date

Extracting Metadata

F

Facial Recognition

File Conversion

FLAC (Free Lossless Audio Codec)

Flash Video (FLV)

Folder Structure

FPS (Frames Per Second)

G

GIF (Graphics Interchange Format)

Governance Model

H

I

Image Recognition

J

K

Keywords (aka Tags)

L

Linked and Related

M

Machine Learning

Marketing Operations Management (MOM)

Marketing Resource Management (MRM)

Media Asset Management (MAM)

MOV (QuickTime)

N

NAS (Network Attached Storage)

O

OCR (Optical Character Recognition)

On-Premise vs Cloud

P

PDF (Portable Document Format)

PIM (Product Information Management)

Portable Network Graphics (PNG)

PPI (Pixels Per Inch)

Q

QXD (QuarkXpress Document)

R

Reporting and Analytics

REST (Representational State Transfer)

RGB (Red, Green, Blue)

Rights Clearance

Role-Based Access Control (RBAC)

RSS (Real Simple Syndication)

S

Search Engine Optimization (SEO)

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